Geneviève Dumas is a Montreal-based printmaker artist behind the brand Goldengen.
Her work is an investigation of unexpected representations that result from the combination of fragmented materials & feelings through her printmaking. She’s using collage and screen printing to build up momentum and stories.
She tries to let her art allow the viewer to question a lot of things, but mostly how we deal with ourselves & love and experience moments. She leaves just enough detail for you to wonder.
Hi, Geneviève! Tell us a few words about yourself. When did you begin doing art and how did you get started? When you were a kid, what did you want to be when you grew up?
Geneviève: I started early as a kid, my grandmother was a painter (never exposed, but really talented) and she was always making me draw when I visited her. I was experimenting with collage a bit younger. But I kinda stopped in my teenage years, thinking I was not good enough.
It took me a year in Science in college to realize that I had the ‘’right’’ to study art too – ah that imposter syndrome… I studied art in university, but after one year, switch to marketing, because I didn’t like the way our artwork was mesured.
Tell us about your artwork, medium, style, subject matter etc.
Geneviève: I do screen printing on vintage magazines, maps, or collages. I print mostly the same three women; they are a kind of a representation of what I’m experiencing at the moment.
What inspired you to become a printmaker artist?
Geneviève: Good question, I don’t know. I like the finest of it and how you can print the same design but it will never look the same.
How do you keep your ideas fresh?
Geneviève: Shopping for new supports to print on in garage sales, flea markets, and thrift stores helps a lot. If not, I like to scroll on Pinterest and Flickr for vintage pictures of people or architecture.
I also work a lot with my personal stories and music helps too (a lot).
What is a day of working like in your studio? Do you have any rituals that help you get motivated or in “the zone”?
Geneviève: Before a big day of screen printing, I like to align all my canvas and paper on the floor. I like looking at them and grouped them so they can tell stories. I moved them around, grouped them by color, and merged some into each other (collage). I will look at them a lot and then I’ll start printing.
I do the same when I paint; I worked on 3-5 paintings at the time. Most of the time, it’s because it’s a feeling, an idea that I have in my mind and that I’m trying to make visuals. And it’s not always easy, so by working on a few paintings at the same time, I get a chance that one might be what I was trying to express.
I do digital work ( a lot of photoshop) at night or when I’m ‘’stuck’’ on a painting.
What’s the most challenging part of your artistic process? And how do you overcome it?
Geneviève: Putting the “work out there’’ is challenging. I’m not good with words and overall communication (that’s why I mostly express myself by creating images and scenes), but I know how important it is to communicate about your piece. Good content as storytelling. Creating value that goes with or is married to the art. People like storytelling and it does influence a sale.
I worked around it by taking lyrics from songs that I can relate to and that fit with my artwork.
What is the best way to reach people that are interested in your art?
Geneviève: I still don’t know! I’m trying to use a diverse platform to meet different types of personna. I’m also working hard on having my work in magazines & zines to expand my target.
What’s the coolest art tip you’ve ever received?
Geneviève: Believe in yourself, be proud of what you do, work hard and people will follow.
You say your work is an investigation of unexpected representations that result from the combination of fragmented materials & feelings through your printmaking. Could you tell us a bit more about that?
Geneviève: It’s complicated to explain, but it’s related to the fact that I work with layers. It’s like each layer is filled with emotions, feelings.
What advice would you give to upcoming artists, how to think out-of-the-box and grow?
Geneviève: Just be passionate about what you’re doing, believe in yourself, and work! It takes a lot of work to get your style, your ‘’signature style’’.
Also, doing the artwork is 50% of the job, you need to spend almost the same time to share your work and talk about it. Great art is a combination of context and great technique. Until you’re super famous, the context around what you do is taking even a bigger place than the art itself. The story is important.
What’s next on the horizon for Geneviève?
Geneviève: I just applied to participate at The Other Art Fair for the Toronto exhibition in November. It’s on my dream list to attend a big fair, show my artwork to tons of people that don’t know what I do. Fingers crossed on this…
I’m working with a writer-poet to create a narrative story with my artwork. I’m pretty excited about this project. I always had stories around my main characters in my prints, but storytelling words are not my strength, so It’s nice to collaborate with someone. I’m also pumped about having someone interpret my artwork with their words, having another view, story on a piece. It’s really interesting.
I am restarting to paint again, it’s…interesting 😉