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After spending fifteen years working in e-commerce teams in fashion and banking as a designer, I decided to turn my life around and become a freelance artist. I love interior design and architecture, that’s why my work is focused on making each space special and unique. 

When I paint, I am not only producing a colorful and unique artwork, but I am creating magic with the intention of sharing powerful energy and spreading joy and happiness – and it works! We are energy! Everything in this world is energy: animals, plants, money, places, things – everything, even my paintings!

Hi, Paola! Tell us a bit about yourself, and your art. What does a typical day look like for you? Do you just do art, or is art just part of the picture?

Paola: When I was a child, when someone asked me what I wanted to be when I grew up, my answer was always: “I’m going to be a painter!!!”. I studied graphic design in my native country, México, in Mexico City, and when I finished my degree I moved to Madrid, Spain.

I am an observant, creative, and smiling person. Deep down I am a warrior, I am true to myself, and it is easy for me to show myself as I am. I come from a family of artists!! My grandmother was a painter, my father is an architect and draws incredibly well, my mother has a special sensitivity for colors, my sister produces AMAZING pieces of art, and my brother is a genius who should awaken more that artistic side that we have inherited! As for me, I have a graphic eye with a special sensitivity.

Growing up, I learned that with simple things you can create a special atmosphere in any space, I am a lover of aesthetics. I love interior design, and for that reason, my art is focused on helping to create a special, unique, and sometimes personalized piece.

I like to paint in an abstract style that reflects my optimistic character. My paintings are characterized by bright colors and textures that aim to awaken powerful feelings in the viewer.

I like to start my day with some sort of exercise: a boxing workout, or a yoga session. On most days I like to start painting straight away after my exercise, but I also like to dedicate some days to personal growth by attending online classes or reading inspirational books.

Art is the whole picture for me! I work exclusively on my paintings and I´m lucky enough to be able to produce my work anywhere in the world. In recent months I have traveled a lot. Now I am in Malta, and this week I started a new collection inspired by this trip.

Blue-2019

You say your art is made with the intention of sharing powerful energy and spreading joy and happiness. Can you tell us a bit more about that? And is there a message you are trying to send with each piece of art?

Paola: Like many artists, I feel that a part of our soul lives in all of our works. Each of my paintings is an extension of me and because of this, they transmit an energy that can transform an entire environment. The colors and textures become a vehicle for something more ephemeral and beautiful. Sometimes I think that our ability to put all of our thoughts, feelings, and energy into a painting is a kind of superpower!

For me, painting is a way of being closer to God and to the Universe. My work aims to brighten up a room and transmit enthusiasm, joy, happiness, courage, self-love, gratitude, strength, passion, integrity, authenticity, surrender, love, and a lot of colors. In many ways, this is the message that I want to send through my art. My work transmits all that energy and I really want to share all of that with the world, and I do it with people who enter that space.

I love this phrase of Lao-Tse, – “Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny.”

The power of our thoughts is huge. When I am creating a new painting or mural, I am sharing part of my light. And we all have the capacity to do it, we are all healers of ourselves and we can help others too.

Flowers

What do you mutter to yourself while you paint?

Paola: I just enjoy, I flow, I thank, I dance, I sing, I feel the color… Sometimes I just listen to myself, sometimes I’m listening to interesting classes. Obviously, I am not all the time in a state of happiness. If I am sad or angry, I prefer to cleanse my energy before painting. Yoga, meditation, baths, showers, and other tools help me.

What are you currently working on?

Paola: For now, Malta Collection J  In September, I have an interesting project in Madrid.

What was the transition from e-commerce to becoming a freelance artist like for you? Can you recall the day you’ve decided you want to make that change? And if yes, how did it felt? 

Paola: At first, it wasn´t easy to make the transition from a stable income to a pretty irregular one. At first, I thought in terms of how long my savings would last and whether I should still apply for work or take the occasional freelance design job. However, after I sold my first paintings, I started to believe more in myself, and bit by bit I let go of my previous life and embraced the freedom that came with being a full-time artist.

I can´t say there was a particular day when I decided that I wanted to dedicate myself exclusively to painting, but I do recall a point in my life where I could no longer connect with what I was doing for a living. I start to get more and more bored with the dynamics of my day to day. I started to feel like a cog in the machine and felt that my creative freedom was being constrained by the requirements of the organizations I worked for.

I needed to start doing something that would make me more in touch with myself and with the Divine, something that allowed me to shine with total freedom and with a deeper purpose. The obvious answer was: – “Paint!! Go for it, Paola!!”

I had the certainty that if I dared to make a professional change, the doors would open. Everything has been an internal transformation, I fully trusted in my voice and, I felt supported during the whole time, but it was a process nevertheless.

Could you walk us through your process? How much planning do you do before you jump into making art? If you do, what are you trying to solve at each stage of it?

Paola: My process tends to mirror the art I produce. Most of my paintings develop organically from an initial idea that involves some sort of mix of colors and textures or the sort of energy that I want my painting to transmit. However, I also like to produce paintings that follow a more traditional workflow. In this case, the process from beginning to end is very structured: from the first idea to a more refined sketch, until I finally reproduce it in a large format. For commissioned work, I usually follow the latter process.

Personally, I prefer the organic approach. When I create work with total freedom, I am only guided by the colors, textures, and shapes that I am feeling at that moment – it is all more fluid. I really enjoy it!

Share some interesting facts about your art with us.

Paola: I prefer to paint on large canvases – I´ve tried various dimensions, but I definitely feel more comfortable with big formats.

It is quite rare for me to spend more than a day on a painting. I think it´s because I feel that I have a limited amount of time to capture the specific mood and energy I´m feeling at the time. In many ways, it is similar to the way impressionists try to capture a scene at a specific instant.

What memorable responses have you had to your work?

Paola: I´ll never forget this one time when a customer was so happy after we finished hanging the painting that she had bought that she almost cried. She just couldn´t believe the way it completely transformed the room. Every time I think of that moment I feel a renewed certainty that doing art full time was the right choice.

What is the best way to reach people that are interested in your art?

Paola: I´m still learning the best way to do this. I´ve always been a fan of Instagram so I found myself gravitating to the medium as a way to grow my fanbase and find potential buyers. It´s a tool worth exploring and I´m learning new ways of using it every day.

I have also found that my real-life network of friends and family is also a very powerful tool. Most of them are fans of my work and love telling others about my work and finding potential clients for me. I think it is important not to be shy and tell everyone about what I do whenever there is the slightest hint of an opportunity – it could be at a restaurant, at a fitness center or even in the middle of the street!

Once I complete my first collection, I hope to start displaying my work at galleries and see how that works out.

Are there any upcoming shows or workshops we should know about (or canceled due to the Covid-19 situation)?

Paola: All I can say is that I´m close to completing my first collection and to stay tuned on my social media for more information. If the current situation allows I´d like to hold an event in a physical location, otherwise I´ll have to improvise and you use Instagram/Facebook Live or something similar.

What’s next for you?

Paola: A lot of friends/followers have mentioned that my style is ideal for printing on various everyday accessories such as phone/laptop covers, throw cushions, tote bags, etc., so I´ve been trying out various printing services to find out which one offers the best service in terms of price and quality. I hope to be able to integrate e-commerce capability into my web site pretty soon (stay tuned) – I should not let all those years of experience in the field go to waste!

In short, I want to grow more, create more, learn more, expand more, and sell more!

To learn more about Paola and her art, please visit:

Instagram

Website

Thank you!

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